Review - Birthing the Elephant: A Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business by Karin Abarbanel/Bruce Freeman

Birthing the Elephant: A Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business
Karin Abarbanel and Bruce Freeman
Ten Speed Press
ISBN # 978-1580088879

"Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams."

Birthing The Elephant is an excellent resource for women dreaming about, thinking about or in the process of starting a business. In a conversational, no-nonsense style, it touches on the realities and logistics of entrepreneurship. There is no magical formula to creating a successful business, but there are some prevailing themes.

• Passion
• Drive
• Tenacity
• Creativity
• Resourcefulness

If you are thinking about starting a business or just into the start up phase, pick up a copy of this book. You are not alone.
(March 2008, pp 211, $15.95)