Monday, December 3, 2007

Marketing - One Author's Experience

As any writer (who intends to make money) knows, a great majority of time is spent marketing your work and yourself. I asked Jim Melvin, author of The Death Wizard Chronicles, what’s been happening with him since the first book, The Pit, was released on September 3, 2007. His answer follows….

“As you and your readers know, most authors who have signed with a small- to mid-sized publisher are responsible for the majority of their own marketing. To say the least, I am no exception. What have I been doing since Sept. 3? Marketing, marketing, marketing … both in-person and online.

In no particular order, here are some highlights:

* I made a featured appearance at the Times Festival of Reading in St. Petersburg, Fla.
* I appeared in six bookstores.
* I did one video interview here.
* I did five audio interviews here, here, here, here, and here.
* I received an excellent review in a major newspaper here.
* I received another excellent review in a popular blog here.
* I was featured in a major newspaper here.
* I was featured or mentioned in at least a dozen other newspapers.
* I was featured or interviewed on several popular blogs.
* And in December, I’ll be starting a “virtual tour” that will have eighteen stops and that will culminate in a free book giveaway.


Of course, I’m not claiming to have set any records. I know there are many authors out there who have far surpassed this in quality and quantity, but at least I’m giving it my best.

How has this affected sales? The first shipment to Amazon already has sold out. Hopefully, the next several shipments will do the same. And my publisher reports good sales on its site. Plus, my series is beginning to appear in selected bookstores, though there’s still a long way to go before it sees the kind of distribution routinely provided by the larger houses.

My hope is that a lot of small steps eventually will add up to big gains.”

-- Jim Melvin


Anonymous said...

Very informative. I have a book project in the works myself and am seriously considering publishing on demand or self-publishing. Thanks for sharing this with us.

Steve Davis

Unknown said...

Wow, just shows how much work goes into making that book sell! Nice info!